So You Want a WEBSITE ?
Before you start, ask yourself these questions
- What is the personality of your business?
- Who are you – what is this company and what is this business about? If you were a television station, which one would it be? If you were a celebrity, which celebrity would you be?
- How do you want people to feel while they're there?
- This will affect the language of the website. Are you saying to people, 'It's super easy' or are you saying to people, 'We have so much experience you need never worry'?
- What do you want people to do while they're there?
- Do you want people to tell a friend, buy shoes, sign up to receive your newsletter or sign a petition? The outcome you want to achieve will direct the language, images and structure of the website.
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